I've been a "Free" member for a few weeks now, and have been considering a paid subscription....mainly because I haven't found anything better for the "swing" lifestyle.
Of the options offered, I have to say that "groups" are a complete waste of time - no matter what area of the country you search in, you will find almost all groups haven't had any NEW POSTS in 5 or 6 YEARS! A small handful will show a newest post date of about a year ago. Who the heck does THAT help???
Things they need to do to really improve the initial/early experience that would drastically increase the number of folks becoming paid members are:
1) Let FREE account search fully - limiting them to 50 results does NOT encourage, it just frustrates. Unlimited searches DOES NOT mean unlimited messages, emails, IM's and such, and being able to see SO MANY would entice FREE members to (A) Believe that the site is loaded enough to be worthwhile, and (B) GREATLY ENTICE them with all the folks they'd be able to contact!
There is a reason that you've never seen a Candy Store with only one Butterfinger in the window!!
2) Double the number of emails/messages/etc... (Read the full review)